How Social Media is Taking Over

Social media is one the best tools for marketing. Everybody has some sort of connection to social media, if its having a Facebook account, managing your stores Instagram page or even keeping up with CNN updates on Twitter. It is easier then ever now to use social media to connect and share thoughts. Using social media to connect with others is other words helps "build relationships that get richer and stronger" (Falling in Love 2.0) The article also states that for a long time marketing was only one way and that was verbally, or on television, now we can create pages on Instagram full of pictures, or a quick sentences on Twitter to spread news.

In the year 2016, we see how vast technology and social media has changed, and its not slowing down anytime soon. We can walk down the street and see multiple people have their iPhones in their hands or apple watches on their wrists, even laptops in class of people scrolling through social media. The instant access to social media is key to todays appeal.  "Statistics show that nearly 1 in every 5 minutes spent online is on some type of social media network" (http://www.brandignity.com/2011/03/4-reasons-why-social-media-is-more-important-than-ever/)

I don't even know anybody now who doesn't have their phone on them at all times.

People like that "warm and fuzzy feeling" when they are part of a community, and the easiest way to be part of one, is through social media. When people see that companies care to take the time to have social media and make the space for customers to give feedback they want to join and keep up with it. People like branding, they like to see things straight forward and given right to them. Being able to connect so quickly saves time and energy and in this generation instant is a lot a mandatory thing.

Think about it what are just a few of the social media sites that help you connect I can list 5 on the top of my head

• Facebook
• Instagram
• Twitter
• Snapchat
• LinkedIn                               Do you have any of these? At least one or two?!

Being connected can help open so many doors!! For example LinkedIn, I can "connect" with whoever if its my previous boss from my last job, my high school best friend or even my college professor. I can post a status saying i'm looking for a job in Westfield during the summer, and the people i'm connected with can respond saying I know somebody who is working in Westfield here's their email. And done. I have gotten a contact to help me get my summer job. 

My mom Trish, has her own company called Masked Media, she helps companies with their social media and make sure they are marketing themselves appropriately. She has been developing marketing ideas and social media pages for years. She is very successful and is managing many businesses at once. She knows what people like to see, and how to capture the attention from any audience. Social media isn't as easy as it looks, you must know who your trying to attract, what age group, what region of the country, etc. You need to think of color, size, font for your information to be displayed. Since social media has changed the marketing world, the question that everybody has to think of is, what is going to make me stand out from somebody else? 

One of the business's my mom works with is ULIVjava which Martha Stewart actually owns  she not only has to keep up with their websites and update their twitter, instagram, and Facebook pages but she has to go to events and get the word around about ULIVjava.